The Company
Mooney is a leading Italian fintech company specializing in payment solutions, mobility services, and proximity banking technology. Mooney operates a network of approximately 40,000 affiliated retail points across Italy, integrated with a dynamic digital ecosystem. This omnichannel model enhances customer convenience and promotes sustainable financial services.
The Need
Mooney wanted to understand the factors driving their B2B clients to withdraw contracts, especially during the critical phase of renewing agreements across their extensive network. Identifying the key behaviors leading to churn was essential to prioritize clients and offer tailored solutions and incentives that maximize retention and profitability.
The Solution
Mooney partnered with Hyntelo to develop an advanced Churn Prediction model focused on transactional behavior and other key client characteristics. The model categorizes clients into intuitive risk classes while also incorporating their intrinsic value—measured through Profit and Loss (P&L)—to prioritize the most profitable clients. This approach allows Mooney to focus retention strategies where they matter most, maximizing both client retention and revenue growth.
- Dashboard Integrated: The model’s output is embedded in a user-friendly dashboard, enabling sales teams to track possible risk increases in real-time.
- Actionable Insights: This integration empowers sales representatives with actionable insights, allowing them to proactively engage high-risk clients and reduce churn rates effectively.
- Prioritization by Profitability: By integrating P&L metrics, the model ensures that retention efforts are strategically directed towards the most valuable clients, optimizing resource allocation and maximizing return on investment.
The results
- 30,000 B2B clients in scope
- 7,000 identified as high risk
- 70% accuracy in predicting churners
This intelligent churn prediction approach empowered Mooney to proactively manage client relationships, safeguarding revenue and strengthening customer loyalty.
