The Company
Mooney is a leading Italian fintech company specializing in payment solutions, mobility services, and proximity banking technology. Mooney operates a network of approximately 40,000 affiliated retail points across Italy, integrated with a dynamic digital ecosystem. This omnichannel model enhances customer convenience and promotes sustainable financial services.
The Need
Mooney needed an optimized weekly visit plan for its sales representatives to ensure each representative could efficiently visit a predefined number of points of sale for contract renewals and new acquisitions. The solution needed to be both geographically efficient and strategically prioritize high-revenue locations, maximizing productivity and profitability.
The Solution
Mooney collaborated with Hyntelo to develop a Route Optimization Algorithm tailored to maximize the efficiency of weekly sales visits. The algorithm determines the most efficient path through a set of geographical points, minimizing travel distances while maximizing the overall strategic value of the visited locations.
- Priority-Driven Optimization: Each point of sale is assigned a priority score based on its revenue potential, allowing the algorithm to prioritize high-value locations. This ensures that sales representatives focus their efforts where they can generate the greatest impact.
- Automated and Scalable: The algorithm runs automatically on predefined weekly dates, generating optimized visit plans for all sales representatives. This automation not only improves operational efficiency but also allows Mooney to scale the solution seamlessly across its extensive network.
- Periodic Runs: The system is designed to run periodically, ensuring the visit plans are consistently updated to reflect the latest geographical data and business priorities, maintaining high efficiency and effectiveness over time.
The results
- 90 Weekly visit plans generated automatically.
- 30,000 Points of sale within the Mooney network optimized for visit efficiency.
- 90,000 Prospects considered for new acquisitions, strategically targeted to maximize growth opportunities.
This intelligent route optimization approach enhanced the productivity of Mooney’s sales representatives, reduced travel costs, and maximized revenue opportunities by strategically targeting high-priority locations and potential new clients.
