The Company
MSD is a leading American pharmaceutical company, known in the United States and Canada as Merck & Co. It was founded in 1891 and has been operating in Italy for over 65 years, being always one of the pharma companies at the forefront of digitalisation.
The Need
The Digital & Analytics team at MSD Italia aimed to effectively support their colleagues across various departments by ensuring immediate access to the most relevant information. This necessitated a solution that could seamlessly deliver crucial insights and updates in a timely and user-friendly manner.
The Solution
MSD Italia partnered with Hyntelo to develop ‘Smart Teams’, a virtual assistant integrated with Microsoft Teams, designed to send personalized notifications to the entire company. Hyntelo was selected for their expertise in leveraging Generative AI and their ability to create tailored solutions that enhance internal communication and data utilization.
Smart Teams leverages a Generative AI model to deliver personalized alerts through Microsoft Teams. These alerts provide crucial insights at key moments and can even react in real-time to specific events, ensuring that the right information reaches the right people precisely when needed.
For instance, MSD Italia’s Scientific Representatives receive periodic updates on their performance, while the Marketing team gains valuable data on the most effective campaigns and the achievement of engagement and communication goals.
The Results
The implementation of Smart Teams led to:
- Improved internal communication and inter-departmental exchange.
- Facilitated access to information through a simple and familiar tool.
- Transformation of complex data into immediately understandable insights.
Additionally, the constant positive feedback from users and the numerous requests for new use cases underscore the solution’s value.
Thanks to Hyntelo, MSD Italia not only enhanced the value of their data but also turned it into a powerful tool for internal engagement. This initiative marks a significant advancement in the application of AI at MSD, showcasing the potential of innovative technology to drive better outcomes and efficiency across the organization.
