The Company
Novo Nordisk is a global healthcare company headquartered in Denmark, specializing in diabetes care, obesity treatment, and other serious chronic diseases. With over 90 years of innovation and leadership, Novo Nordisk provides cutting-edge treatments and medications, aiming to improve patient lives worldwide.
The Need
Novo Nordisk faced a significant challenge managing a vast number of untagged assets in Veeva Vault PromoMats, particularly product images vital to their brand’s content strategy. The lack of tagging made it difficult to search and repurpose content efficiently. To address this, Novo wanted to adopt a tagging solution to optimize the utilization of their content, enhance searchability, and improve monitoring.
The Solution
Novo Nordisk partnered with Hyntelo to integrate Lyriko Tagging, an AI-powered tagging solution, into PromoMats. They selected Hyntelo for its strength, intelligence, and flexibility as a partner. Additionally, Hyntelo’s recent recognition as a Veeva AI Partner reinforced their decision, ensuring they were working with a trusted and innovative technology provider.
Lyriko Tagging enables Novo Nordisk to automatically tag images with both standard and custom tags, including product-specific identifiers and people attributes like age, gender, and emotion. The platform was custom-trained to recognize Novo Nordisk’s products and packaging. Its flexibility allowed it to be tailored to meet the unique requirements of Novo Nordisk, ensuring precise and relevant tagging.
The Results
The implementation of Lyriko led to:
- 97% accuracy for general image tags detection.
- 85% accuracy for custom object detection.
- Enhanced visibility and searchability of content in PromoMats.
- Significant reduction in time spent by the marketing team on finding and repurposing images.
- Establishment of a solid data foundation for further AI-driven content strategy improvements.
